Massage Max

Healing Touch Rooted in Energy & Expertise

About Brand

Massage Max (also known as Energetic Star) is a leading Austrian wellness practice founded by Dipl. Energeticist Maximilian Staar, an esteemed master of Shiatsu, chiropractic therapy, and energetic diagnostics.
 
With a clientele that includes celebrities from music and film, Maximilian is known for his intuitive healing touch, scientific knowledge, and deeply personal approach. His treatments bridge the gap between modern methods and ancient wisdom, offering relief from physical pain and energetic imbalances for both humans and animals.
The time you don’t take for your health will eventually be taken by illness.

Problem

Despite decades of success and strong word-of-mouth, Massage Max lacked a digital presence that reflected the depth, credibility, and holistic philosophy of the practice. The old website was outdated, unstructured, and didn’t communicate the transformative power of Maximilian’s work.
 
There was no effective way for new clients to book services, learn about the unique offerings (like Bioscan, animal therapy, and magnetic field treatments), or connect emotionally with the brand online.

Deliverables

Logo Redesign & Brand Refresh
New, Responsive Website
Business Card Design
Search Engine Optimization (SEO)
Social Media Setup & Content Creation
WhatsApp Integration for Booking and Vouchers

Process & Solution

To align the brand’s energy with the digital world, Massage Max partnered with Expandeum to build a rebrand, modern, and emotionally resonant presence.

We created a contemporary visual identity that honors Maximilian’s personal brand, a cohesive design that reflects both scientific precision and holistic wisdom

Brand Identity & Logo

Website Development

The new site integrates a seamless, client-first interface, enabling users to learn about therapies, read detailed testimonials, and book or inquire effortlessly via WhatsApp.
Sophisticated, tactile cards were designed to convey professionalism and warmth, mirroring the in-person experience.

Business Card 

SEO & Social Media Strategy

We also established a branded social media presence on key platforms, offering Client testimonials, Service highlights, Health & wellness content, and Booking call-to-actions

Results

Massage Max has evolved from a word-of-mouth-only reputation to a digitally discoverable, trusted brand with an integrated platform that supports client relationships, digital engagement, and business growth, all while preserving the soul of its founder’s healing mission.

%

Organic Search Visibility
in 3 months

+

Google Reviews

%

Social Media

Service Highlights

  • Logo Redesign & Brand Refresh
  • New, Responsive Website
  • Business Card Design
  • Social Media Setup & Content Creation
  • Search Engine Optimization (SEO)

From Legacy Practice to Modern Wellness

Massage Max has grown from a word-of-mouth gem into a trusted, digitally discoverable brand. With an integrated platform that nurtures client relationships, enhances online engagement, and supports business growth, it continues to honor the founder’s original healing mission at its core.
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